An audience at a performance

Strategic benefit

  • If you understand and adapt to the needs of your D/deaf and disabled audiences and customers, you will become a more confident and flexible organisation, able to manage change intelligently and sustainably.
  • An organisation that values diversity within its workforce will have a competitive edge; valuing diversity among audiences will almost certainly encourage diversity amongst your workforce and vice versa.
  • Being open to employing disabled people, you will necessarily have a wider pool of talent from which to make your recruitment decisions.

Now go to: Commercial benefit