An audience at a performance

Commercial benefit

  • More than one in three of the adult population of the UK are either disabled, or close to someone who is. Around 24% of the UK’s adult population are disabled[1]. Building a sustainable and growing audience base means ensuring disabled people are comfortable in your theatre and able to enjoy your programme.
  • Disabled people themselves have around £80bn to spend on an annual basis. Ensuring equality at your theatre will encourage them to spend some of that money in your venue.
  • Over 80% of disabled people acquire their impairments rather than being born with them; if you are inclusive of D/deaf and disabled people you will avoid losing someone as an audience member if they become disabled.
  • As your organisation becomes more disability-confident, you will necessarily make your environment a better one for everybody, and you will develop a responsiveness that will be of benefit to all stakeholders.
  • Retaining any of your staff who acquire impairments is more efficient than recruiting new personnel.
  • You will enhance your reputation.
  • Funders may require evidence that you are delivering inclusive services and a programme of assisted performances is good, clear evidence; even the funders that don’t require it will almost certainly look favourably upon an organisation with this at the heart of a funding application.


[1] Disability in the United Kingdom: Facts and Figures, Papworth Trust, July 2011

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