Marketing your audio described performance

Make sure that the date and time of your audio described performance is included in your season brochure on the show page, on flyers, posters, your website and other listings.

To target blind and partially sighted people, you may want to create a brochure in large print, Braille or audio that can be sent out to interested customers, made available in your box office area and on your website.

Ensure that box office tell everyone booking tickets for the audio described performance that the service will be available, in case they or someone they know would like to make use of it.

One way of contacting local blind and partially sighted people is to research and visit local groups. If it is the first described performance at your venue, do ensure the press are notified of this ‘good news’ story.

There are online groups and message boards where you can post information. Computers are becoming more accessible and increasing numbers of blind and partially sighted people are online. For some people this is a better way of reaching them than using standard print media. Local radio and local Talking Newspapers are other vital tools to exploit.

Take advantage of social networking. For example, you could set up a fan page for your audio described shows on Facebook or put information about the accessible show on Twitter.

The fact that it is an audio described performance should also be printed on each ticket to ensure your audience becomes aware that accessible performances are available at your venue.

For your first few audio described performances, you may want to give free or discounted tickets to blind and partially sighted patrons to help develop your audience.

Consider a day of introduction to the theatre for local societies and go out to meetings and events to encourage attendance.

There is good advice on the VocalEyes website about reaching this audience.

Remember that it is not enough to make a performance accessible; you cannot expect the audience to come just because it is accessible to them. If your theatre has not been accessible to them before, they will not necessarily consider it when choosing their entertainment.

You have to work to encourage them and to assure them that it will be an experience they will enjoy. And make sure it is! Then they will come again.

See also the Marketing section of this resource.

Now go to: Welcoming blind and partially sighted patrons to your venue